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PreSales Unleashed
By Tim & Jan

SE Attached Win Rate, mit Peter van Zeist (254)

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Veröffentlicht am
14.4.2026

Folgenbeschreibung

In dieser Folge spreche ich mit Peter, Leiter des Solution Consulting Teams bei LastPass, über die wahre Aussagekraft der SE Attached Winrate. Wir diskutieren, warum diese Kennzahl oft missverstanden wird, wie Gamification und KPI-Pairing die Messung beeinflussen und weshalb ein tieferes Verständnis für PreSales-Erfolg nötig ist. Peter teilt Einblicke in sein eventbasiertes Tracking-Modell, erklärt, warum er Zeiterfassung kritisch sieht, und gibt praxisnahe Tipps für aussagekräftige Performance-Messung. Wenn du wissen willst, wie du den echten Mehrwert deines PreSales-Teams sichtbar machst – und welche Metriken dabei wirklich zählen – bist du hier genau richtig.

Peter bei LinkedIn - https://www.linkedin.com/in/pvzeist/


👥 PreSales Leader Community: https://serockstars.com/community

🔗 Alle anderen Links: https://paths.to/presales

👍 Viel Spaß & Inspiration beim Zuhören wünschen dir Jan & Tim

Kapitel: (00:00:00) Intro: Vorstellung und Ziel des Podcasts (00:00:18) Was bedeutet SE Attached Winrate wirklich? (00:07:05) Definition und Praxis von SE Attached – Was zählt als Mitwirkung? (00:10:32) Eventbasiertes Tracking statt Zeiterfassung: Einblicke ins Reporting (00:21:16) KPI Pairing und die Bedeutung mehrerer Kennzahlen (00:22:31) Gamification und KPI-Optimierung: Chancen und Risiken (00:26:08) KPI-Dashboard, Benchmarks und individuelle Entwicklung (00:31:04) PreSales vs. Post-Sales: Zeitaufteilung und Teamfokus (00:32:15) Wie SE-Teams ihren Mehrwert belegen können (00:35:44) KI im PreSales: Praktische Use Cases und Effizienzgewinne (00:38:03) Outro: Dank, Kontaktmöglichkeiten und Verabschiedung

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WEITERE FOLGEN

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🇬🇧 Partner Management to accelerate B2B sales growth (047)

They are the hidden gem of any sales organization.

Do they get all the attention they deserve? Probably not. Are companies levering them to the maximum? Probably not.Have YOU worked with them? Probably YES!

This episode is dedicated to the extension of our organization: Our partners. Partners can be an important contributor to:

  • Sales growth
  • Project delivery
  • Technical evangelism
  • Creating new markets
  • Customer satisfaction

As we want to learn from the best, we are very pleased to have Mark Schuster join us. Mark has gathered decades of experience in the realm of managing alliances effectively at all the heavy hitters of the tech space: Microsoft, VMWare, Dell, Salesforce and now UiPath.

In detail we discuss the following:

  • Partners or Projects. Chicken or Egg. What comes first?
  • How do we achieve a WIN-WIN scenario?
  • What types of partners are there?
  • Which ones do you need - and for what purpose?

Thank you, Mark for joining and sharing your valuable insights with us and our listeners.

👍 Viel Spaß & Inspiration beim Zuhören wünschen dir Jan & Tim

☎️ Unverbindliches Kennenlernen

📥 Free PreSales Downloads

🥋 Discovery Training

🥳 ARRtist Circus Berlin – das PreSales Event in DE

🤘 Webseite | 🃏 Online-Shop | 📚 PreSales Buch

Du möchtest dich mit uns austauschen?

🔵 Jan | 🔵 Tim

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🇬🇧 Value Engineering: How to close more deals! (046)

Most agree: Leading with value in sales engagements is key to success.

The problem: It’s not something that comes naturally to everyone.

Starting out in sales, often we take a path riddled with obstacles. Initially, we feel insecure about pretty much everything: Talking to clients, following the right process, understanding our portfolio.

A typical trap we can fall into, is falling in love with our own tech and start bragging about it’s capabilities. It starts feeling safe, as we learn more and more about our own solution. But it’s counter productive! Mature sales organizations have realized this. To lead with value, they have implemented programs. It’s purpose: Close more and bigger deals faster.

Sounds too good to be true? Well, tune into our conversation with Ricarda Rieser, seasoned Value Advisor @ SAP. She shares her experiences and knowledge on how Value Engineering will bring more sales success to you, and even more importantly increased value to your stakeholders!

Ricarda on LinkedIn:
https://www.linkedin.com/in/ricardarieser/

👍 Viel Spaß & Inspiration beim Zuhören wünschen dir Jan & Tim

☎️ Unverbindliches Kennenlernen

📥 Free PreSales Downloads

🥋 Discovery Training

🥳 ARRtist Circus Berlin – das PreSales Event in DE

🤘 Webseite | 🃏 Online-Shop | 📚 PreSales Buch

Du möchtest dich mit uns austauschen?

🔵 Jan | 🔵 Tim

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🇬🇧 Sales & PreSales: How to become a ROCKSTAR in both (045)

And what we can learn from each other.

You know people working in Sales? Okay, so do we.
You know people working in PreSales? Okay, so do we.
You know people who switched between both? Well yeah, so do we.

Do you know people doing Sales and PreSales at the same time? Neither did we!

Part of our mission of the Sales Excellence Podcast is to break down barriers, especially between sales and presales. Let’s step away from “us vs them” towards a common “we”. So tune in and join our conversation with Max Lüpertz.

Max is Chief PreSales Enabler & Founder at PreSales Rockstars. He took us on his journey of moving into a hybrid setup, owning both roles. He shares with us, how each role can benefit and learn from each other. In detail we discuss the following:
Why (the heck!?) switch from PreSales to Sales?
Why are PreSales skills also useful for Account Executives?
Why should PreSales worry more about sales processes?
PLUS Max’s most favorite topic: Why is Buyer Enablement key?
Level Up and Let’s Rock. Thanks a lot Max for being our guest and sharing your experiences and insights.
Want to reach out to Max?

LinkedIn: https://www.linkedin.com/in/max-luepertz/
PreSales Rockstars: http://presales.rocks/
Code Intelligence: https://www.code-intelligence.com/

👍 Viel Spaß & Inspiration beim Zuhören wünschen dir Jan & Tim

☎️ Unverbindliches Kennenlernen

📥 Free PreSales Downloads

🥋 Discovery Training

🥳 ARRtist Circus Berlin – das PreSales Event in DE

🤘 Webseite | 🃏 Online-Shop | 📚 PreSales Buch

Du möchtest dich mit uns austauschen?

🔵 Jan | 🔵 Tim

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