>PreSales Leadership Community · EMEA
Every leadership function in go-to-market has its place to be. Except PreSales.
We're changing that.
What to expect:
- >Real peers across borders — people who do your job
- >Monthly sessions with substance, never a plain meet & greet
- >Live events in European hubs
- >Free membership — no catch, no pitch
› The Gap
You lead PreSales. Who's actually looking after you?
It's not a feeling — it's structural: no other role in go-to-market is this alone.
In a 1,000-person software company, there are usually two people who do what you do. Nobody to compare notes with, nobody who has hit your roadblock before.
An engineer at the same company has hundreds of peers — meetups, conferences, open source. An entire industry built around exchanging knowledge.
Sales leaders, marketing leaders, RevOps leaders — they all have their communities. For PreSales leadership, that room simply didn't exist in Europe. Until now.
And the patterns we hear from almost everyone who joins:
You became a leader because you were a great SE — and you're still 80% SE. 90% of the job is suddenly different, and nobody showed you how.
Ideas without a seat at the table: without ascribed authority, nothing comes of them.
The pressure is rising: suddenly you have to prove the revenue impact of your team.
You see what AI could do for your team — but can't get it into your company. And quietly you wonder what PreSales looks like in five years.
The result: you drown in day-to-day business, grow slower than you could — and make lonely decisions without a reference point. Not because you're not good. Because you're alone.
› The room, live
Meanwhile, in the community …
Monthly online sessions plus live evenings across Europe — and every session lands in the members' library.
Why Consulting DNA Separates the Best SE from the Good SE
Florian brings a rare double DNA to PreSales: consulting and SaaS. After almost a decade leading IT and enterprise service management practices at KPMG and later PwC, he moved to ServiceNow — where he guided the company's largest customers as a Success Lead, ran a 50-person Customer Success organisation across EMEA, and today leads Solution Consulting for Non-Production Industries as a Director.
Agenda
Community updates – short & sweet updates about the community
Why Consulting DNA Separates the Best SE from the Good SE – hosted by Florian Görtz
Networking – time to connect with other participants
PreSales Leadership Workshop + Dinner · London
October 13, 2026
Inside a community evening
Frankfurt, Munich: 20–35 PreSales leaders per evening, hours of real exchange — and everyone leaves with fresh ideas. See for yourself.
Pressing play loads the video from YouTube and allows YouTube cookies.
In the library · 28 Jul 2026Der Adobe Holistic Win - Technical Win: Endlich klar definiert und messbarFlorian Hermann · Director Solutions Consulting Experts – Central Europe
Watch the recording ›
In the library · 12 May 2026The AI-Powered SE Team – Rethinking Discovery, Coaching & ReportingChristoph Huber · Teamlead PreSales Solution Engineer
Watch the recording ›
In the library · 17 Mar 2026AI Tools in Everyday PreSales – RFPs, Communication & CollateralStefan Lautenschlaeger · VP Presales & Channel Care
Watch the recording ›
In the library · 27 Jan 2026SE Org Maturity ModelKatharina Bretzel · Solution Engineering Leader Central Europe
Watch the recording ›
In the library · 25 Nov 2025From PreSales Habits to ProfitTim Brömme · FounderWatch the recording ›
In the library · 30 Sep 2025Combining Sales & PreSales MethodologiesBernhard Steiner · VP Technical Sales
Watch the recording ›
In the library · 29 Jul 2025The Performance of Diverse (PreSales) TeamsDr. Sebastian Müller · Head of CA Strategy, Program & Incubation
Watch the recording ›
In the library · 27 May 2025PreSales Success Starts in the Mind of the CROEdmund Frey · GTM Board Advisor & ExpertWatch the recording ›
In the library · 27 Mar 2025Talent Spotlight: The PreSales Stars of TomorrowMartin Kraus · Director - Solution Consulting
Watch the recording ›- In the library · 30 Jan 2025Professional Growth Plans: Development for SE TeamsKatharina Bretzel · Solution Engineering Leader Central EuropeWatch the recording ›
› With real peers
What changes when your peers are one question away
A question into the group
Ten answers. Thirty minutes later you're seven steps ahead.
For every roadblock, there is someone who has been exactly where you are. You skip the detours others already took — for your own growth and your organization's.
At dinner
ServiceNow next to Ivanti? Relaxed!
You meet your competitors as peers. No company secrets — but learning from each other in a way that otherwise never happens. Speaking the same language, without having to justify why this topic matters.
Benchmarks
you finally know where you stand. Many leaders have no idea they're top 1% — or that they're not.
Mentors
your organization doesn't give you. Costs you time and empathy — no budget.
A seat at the table
visibility, relevance, ascribed authority. Not a demo jockey — a strategic partner for revenue.
Confidence in decisions
people who hold up a mirror and push back. You take risk out.
Network = career
doors to companies and people you'd never have met otherwise.
› How it works
Three steps. One requirement:
You lead PreSales.
Apply
Apply on this page — the community is exclusively for PreSales leaders, and every application is reviewed against that profile before you're let in. Sessions and live events are open to members, so this is the first step for those too.
Show up
Monthly online sessions plus live events in European hubs. Impulse or panel, then breakouts, then networking. Always substance — never a plain meet & greet.
Shape it
Bring your own topics, take the stage, build your own connections. The community is the room — what happens in it comes from its members.
The common thread: real exchange with people who actually do the job. The members of this community are shaping what PreSales in Europe becomes next — not waiting for it to happen to them.
>Sign up here
Leading a PreSales team somewhere in EMEA?
Then this is your room. Fill out the form to apply — we review every application, because this community is exclusively for PreSales leaders. Once you're approved you'll get a welcome email and access to the member portal, where you pick the sessions you want to join.
>Community
What our members say
“More than 127 PreSales leaders with a combined 1,000+ years of experience and know-how!”
Head of Presales Central Europe @ CHG-MERIDIAN
“Incredibly valuable exchange. This concentrated know-how delivers unbelievable value 🚀”
Director Solutions EMEA Central @ Ivanti
“The community is a huge opportunity for fresh ideas, tailored directly to PreSales.”
Competence Lead Presales Consulting @ ISAP AG
“Valuable exchange with like-minded peers — where else do you find that for PreSales?”
Director Solution Consulting @ Planview
“Because you get lots of inspiration on relevant topics, and because Jan & Tim are simply great :)”
Manager Presales DACH @ IFS
“Great contacts and valuable tips.”
Director Solution Sales @ USU
“Whether it's meetups, the WhatsApp group, or dinners: it always sparks learning and reflection.”
Head of Presales @ Retarus
“Unique in Germany: space for new perspectives and the key questions in PreSales. Real value.”
Senior Director Solution Consulting @ Cornerstone
>FAQ
Still have questions?
Who is this community for?>
For PreSales and SE leaders across EMEA who hold a people-management role — first-, second-, or third-line, it doesn't matter. Leadership is the only entry requirement. If you're an individual contributor, our Trusted Advisor Academy is built for you.
What does the community cost?>
Membership is free — the online sessions, the session library, the member portal, all of it. Only our on-site events (live events and dinners) carry a small commitment charge: seats are limited, and it keeps no-show signups from blocking a spot another leader wanted.
How much time do I need to invest?>
As much as works for you. Online sessions are 50 minutes and deliver directly actionable ideas; everything else is optional. And quiet readers are explicitly welcome — being inactive doesn't mean being uninterested.
What language does the community speak?>
English. The community grew in the German-speaking market over the last three years, so the session library still holds German recordings from that time — everything going forward is English.
Will I get spammed after joining?>
No. We email you when a new session is announced, and send a recap with the key takeaways after each one, so you always have them at hand. You decide which sessions to register for in the member portal. There's an optional chat group — 100% your choice.
Is this a sales channel in disguise?>
No. We build the room, not the answers — as curators and connectors. No product pitches, no hustle culture, no bullshit marketing. The value is the exchange between people who actually do the job.
Europe's PreSales leaders are finding each other. Take your seat at the table.
Free membership | Exclusively for PreSales leaders