>PreSales Leadership Community · EMEA
Every leadership function in go-to-market has its place to be. Except PreSales.
We're changing that.
What to expect:
- >Real peers across borders — people who do your job
- >Monthly sessions with substance, never a plain meet & greet
- >Live events in European hubs
- >Free membership — no catch, no pitch
Join 250+ PreSales leaders from companies like these
>The gap
No other go-to-market role is this alone
It's not a feeling — it's structural. PreSales leadership has the biggest peer gap in go-to-market.
2
people with your role
In a 1,000-person software company, there are usually two people who do what you do. Nobody to compare notes with, nobody who has hit your roadblock before.
300
peers for a developer
An engineer at the same company has hundreds of peers — meetups, conferences, open source. An entire industry built around exchanging knowledge.
0
rooms built for you
Sales leaders, marketing leaders, RevOps leaders — they all have their communities. For PreSales leadership, that room simply didn't exist in Europe. Until now.
>Sound familiar?
You lead PreSales. Who's actually looking after you?
PreSales organizations aren't built to develop their leaders. These are the patterns we hear from almost everyone who joins:
- >You became a leader because you were a great SE— and you're still 80% SE. 90% of the job is suddenly different, and nobody showed you how.
- >Too many balls in the air. Prioritizing is hard — getting ideas into action is even harder.
- >No blueprint for your roadblocks, and nobody to ask who has genuinely been there.
- >Ideas without a seat at the table: without ascribed authority, nothing comes of them.
- >The pressure is rising: suddenly you have to prove the revenue impact of your team.
- >You see what AI could do for your team — but can't get it into your company. And quietly you wonder what PreSales looks like in five years.
The result: you drown in day-to-day business, grow slower than you could — and make lonely decisions without a reference point. Not because you're not good. Because you're alone.
>With real peers
What changes when you're not alone anymore
A question into the group
Ten answers. Thirty minutes later you're seven steps ahead.
For every roadblock, there is someone who has been exactly where you are. You skip the detours others already took — for your own growth and your organization's.
At dinner
ServiceNow next to Ivanti. Relaxed.
You meet your competitors as peers. No company secrets — but learning from each other in a way that otherwise never happens. Speaking the same language, without having to justify why this topic matters.
- >Benchmarks: you finally know where you stand. Many leaders have no idea they're top 1% — or that they're not.
- >Confidence in decisions: people who hold up a mirror and push back. You take risk out.
- >Mentors your organization doesn't give you. Costs you time and empathy — no budget.
- >Network = career: doors to companies and people you'd never have met otherwise.
- >A seat at the table: visibility, relevance, ascribed authority. Not a demo jockey — a strategic partner for revenue.
>How it works
Three steps. One requirement: you lead PreSales.
1
Join
Apply on this page — the community is exclusively for PreSales leaders, and every application is reviewed against that profile before you're let in. Sessions and live events are open to members, so this is the first step for those too.
2
Show up
Monthly online sessions plus live events in European hubs. Impulse or panel, then breakouts, then networking. Always substance — never a plain meet & greet.
3
Shape it
Bring your own topics, take the stage, build your own connections. The community is the room — what happens in it comes from its members.
The common thread: real exchange with people who actually do the job. The members of this community are shaping what PreSales in Europe becomes next — not waiting for it to happen to them.
>Live events
Inside a community evening
Frankfurt, Munich: 20–35 PreSales leaders per evening, hours of real exchange — and everyone leaves with fresh ideas. See for yourself.
>The next session
The Adobe Holistic Win
Technical win: finally clearly defined and measurable.
Speaker
Director Solutions Consulting Experts – Central Europe (Adobe)
Florian has been actively shaping digital transformation at Adobe for over 16 years and today leads the Solutions Consulting Expert team for Central Europe as a Director. He combines deep PreSales and sales expertise with strong leadership skills and a passion for turning tech solutions into real business value.
His focus is on holistic project success, measurable business value, and the right balance between future-proof architecture and high operational value for the customer.
- >Date: July 28, 2026
- >Time: 5:00 – 5:50 pm CEST
- >Location: Zoom
Register in the member portal — the Zoom link and the calendar file follow by email.
Agenda
- >Community updates – short & sweet updates about the community
- >The Adobe Holistic Win – Technical Win: finally clearly defined and measurable. Hosted by Florian Hermann.
- >Networking – one big request was the chance to network with other participants. The upcoming session will make room for exactly that.
>Sign up here
Leading a PreSales team somewhere in EMEA?
Then this is your room. Fill out the form to apply — we review every application, because this community is exclusively for PreSales leaders. Once you're approved you'll get a welcome email and access to the member portal, where you pick the sessions you want to join.
>Community
What our members say
“More than 127 PreSales leaders with a combined 1,000+ years of experience and know-how!”
Head of Presales Central Europe @ CHG-MERIDIAN
“Incredibly valuable exchange. This concentrated know-how delivers unbelievable value 🚀”
Director Solutions EMEA Central @ Ivanti
“The community is a huge opportunity for fresh ideas, tailored directly to PreSales.”
Competence Lead Presales Consulting @ ISAP AG
“Valuable exchange with like-minded peers — where else do you find that for PreSales?”
Director Solution Consulting @ Planview
“Because you get lots of inspiration on relevant topics, and because Jan & Tim are simply great :)”
Manager Presales DACH @ IFS
“Great contacts and valuable tips.”
Director Solution Sales @ USU
“Whether it's meetups, the WhatsApp group, or dinners: it always sparks learning and reflection.”
Head of Presales @ Retarus
“Unique in Germany: space for new perspectives and the key questions in PreSales. Real value.”
Senior Director Solution Consulting @ Cornerstone
>Past sessions
Who has already been on stage
Members get access to all recordings, slides, and takeaways in the session library.
The AI-Powered SE Team – Rethinking Discovery, Coaching & Reporting
Christoph Huber · Teamlead Presales Solution Engineer (cplace)
May 12, 2026
AI Tools in Everyday PreSales – RFPs, Communication & Collateral
Stefan Lautenschlaeger · VP Presales and Channel Care (Matrix42)
Mar 17, 2026
SE Org Maturity Model
Katharina Bretzel · Head of Solution Engineering DACH (Miro)
Jan 27, 2026
From PreSales Habits to Profit
Tim Brömme · Co-Founder (SE Rockstars | PreSales Unleashed)
Nov 25, 2025
Combining Sales & PreSales Methodologies
Bernhard "Berni" Steiner · Vice President Technical Sales EMEA (Ivanti)
Sep 30, 2025
The Performance of Diverse (PreSales) Teams
Dr. Sebastian Müller · Head of CA Strategy, Program & Incubation (SAP)
Jul 29, 2025
PreSales Success Starts in the Mind of the CRO
Edmund "Eddy" Frey · Founder & Managing Partner (Edventure Capital GmbH)
May 27, 2025
Talent Spotlight: The PreSales Stars of Tomorrow
Martin Kraus · Director – Solution Consulting Employee Workflow (ServiceNow)
Mar 27, 2025
Professional Growth Plans: Development for SE Teams
Katharina Bretzel · Solution Engineering Manager (Miro)
Jan 30, 2025
Why the US PreSales Blueprint Fails in DACH
Sarah Halley · Director Sales Engineering EMEA (Cognigy)
Nov 28, 2024
Why PostSales Doesn't Belong in PreSales
Jon Upton · GVP EMEA Solutions Engineering (Splunk)
Sep 24, 2024
>FAQ
Still have questions?
Who is this community for?>
For PreSales and SE leaders across EMEA who hold a people-management role — first-, second-, or third-line, it doesn't matter. Leadership is the only entry requirement. If you're an individual contributor, our Trusted Advisor Academy is built for you.
What does the community cost?>
Membership is free — the online sessions, the session library, the member portal, all of it. Only our on-site events (live events and dinners) carry a small commitment charge: seats are limited, and it keeps no-show signups from blocking a spot another leader wanted.
How much time do I need to invest?>
As much as works for you. Online sessions are 50 minutes and deliver directly actionable ideas; everything else is optional. And quiet readers are explicitly welcome — being inactive doesn't mean being uninterested.
What language does the community speak?>
English. The community grew in the German-speaking market over the last three years, so the session library still holds German recordings from that time — everything going forward is English.
Will I get spammed after joining?>
No. We email you when a new session is announced, and send a recap with the key takeaways after each one, so you always have them at hand. You decide which sessions to register for in the member portal. There's an optional chat group — 100% your choice.
Is this a sales channel in disguise?>
No. We build the room, not the answers — as curators and connectors. No product pitches, no hustle culture, no bullshit marketing. The value is the exchange between people who actually do the job.
Europe's PreSales leaders are finding each other. Take your seat at the table.
Free membership | Exclusively for PreSales leaders